Journal
Clear thinking about memorable names, durable domains, and the work that gives a brand meaning.
Why short .com names still winShort .coms reduce friction, concentrate memory, and give an ambitious company a durable public address.
Invented marks and the art of becoming familiarCoined brand names begin without a dictionary definition, then gain meaning through sound, design, conduct, and repetition.
Launching a brand from a nameA brand launch works when a promising name becomes a sequence of clear promises, useful proof, and consistent customer experiences.